Annewil Neervens

New Media Blog

Does the DailyMe dissolve our social glue? September 21, 2008

Filed under: Blog,Commercial,Journalism,New Media,Opinion — Annewil Neervens @ 20:53 p09

The term ‘Daily Me’ was first coined in 1995 by author and MIT Lab founder Nicholas Negroponte. Law professor Cass Sunstein took up this notion in his book published in 2001 (he also wrote about it in the updated version 2.0 published last year) on which he wrote: ‘It is some time in the future. Technology has greatly increased people’s ability to “filter” what they want to read, see, and hear. General interest newspapers and magazines are largely a thing of the past. The same is true of broadcasters. The idea of choosing “channel 4” or instead “channel 7” seems positively quaint. With the aid of a television or computer screen, and the Internet, you are able to design your own newspapers and magazines. Having dispensed with broadcasters, you can choose your own video programming, with movies, game shows, sports, shopping, and news of your choice. You mix and match.’ He decribed this utopian vision as a very possible threat to democracy and asks out loud if we really want these kind of applications.

Just four years later, in 2005, this idea of a Daily Me became reality when internet entrepeneur Eduardo Hauser founded, a website that allows users to choose and sort their own content. They state: ‘DailyMe is changing the way news is read and delivered with its advanced news experience that meets the needs of modern-day consumers by combining the best of journalism, technology, and community. DailyMe is a news provider and content platform that allows you to customize, personalize, aggregate, share, and interact with the news, blogs, columns and stories that interest you. At, users have access to three views of the news – editorialized, personalized and socialized.’



Microsoft ad #2

Filed under: Blog,Broadcasting,Commercial,New Media — Annewil Neervens @ 20:53 p09

This second Microsoft commercial starring Jerry Seinfeld may even be stranger than the first one. I found a very positive review about the whole campaign, which you can read here. Although I don’t agree with the author completely, he does make a good point when he says: ‘Much like Seinfeld’s television show, the new ads really are about nothing.’

I’m very curious to see what you all think about it.


Microsoft vs. Shoes? September 5, 2008

Filed under: Blog,Broadcasting,Commercial,Personal — Annewil Neervens @ 20:53 p09

So the Microsoft commercial starring Jerry Seinfeld was added on YouTube yesterday. I just saw it, and don’t really know what to make of it. Could someone please explain the hidden metaphores?