Annewil Neervens

New Media Blog

(Re-)constructing Social Networking Sites: Examining Software Relations and its Influence on Users October 17, 2009

Filed under: New Media,Online Social Networking,Personal,Thesis,Work — Annewil Neervens @ 20:53 p10

It’s a little overdue, but I hereby officially want to post my MA thesis for everyone to read (and/or use under a Creative Commons Attribution-Noncommercial 3.0 Netherlands license). This thesis was written in a total period of about five months under the supervision of Prof. dr. Richard Rogers, with Dr. Geert Lovink as the second reader. As I already mentioned in previous posts, this thesis deals with the relation between social networking sites (SNSs) and its underlying software, as well as the influence this might have on the user.

The ‘outcome’ of SNSs has been widely researched over the past few years. By outcome I mean user-generated information, such as user demographics and statistics. All of these topics have been researched by using – what I call – ‘interface information’: the information you’ll find by examining a user’s profile. In (Re-)constructing Social Networking Sites: Examining Software Relations and its Influence on Users, I employ the idea that the ‘input’ of SNSs – the very construct: the software – plays an equally important role and must therefore be thoroughly examined.

The influence of software on the user is also addressed in this writing. By using the Internet Archive’s Wayback Machine I make use of a new reconstructive approach to reveal Facebook’s power (over users) by looking at their history of software changes and subsequent consequences for the user.

Here’s the abstract of my MA thesis:

This thesis examines the relationship between social networking sites (SNSs), software and its
influence on the user. Two frames of thought are employed here: (1) there is a void in software research. Especially when it comes to social networking sites, not much research has been conducted as to how profiles are constructed by software and what consequences these constructions may have. This seems paradoxical, since this input might be of great influence on a user’s output (by which is meant both user-generated information found on profiles and
the questions as to why and how these sites are used). It is argued here that thorough academic research on SNSs should look at both the input and output. (2) A user is able to shape himself within a profile, but he is also shaped by the software. Software relations and the influence on users are therefore also discussed. Additionally, this thesis makes a new attempt in conducting practical software research by using the Internet Archive’s Wayback Machine to reconstruct the history of Facebook’s software changes. It is thus, that the influence and symbioses of software and the user becomes clear.

You are very welcome to read the rest here: (Re-)constructing Social Networking Sites: Examining Software Relations and its Influence on Users

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One Response to “(Re-)constructing Social Networking Sites: Examining Software Relations and its Influence on Users”

  1. Peter Bruun Says:

    Wat lachen zeg, je bent gewoon serieus afgestudeerd op Sociale Media? briljant 🙂


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