Even though I started this blog only recently and did a pretty good job keeping it updated at first, I must admit (and regular visitors probably already noticed this) I’m not much of a blogger. At least not frequency-wise. Sometimes I’m just too busy. Other times, I can’t find any inspiration. Either way: I don’t blog much. UvA lecturer Anne Helmond gave a lecture on the ‘Perceived Freshness Fetish’, in which she looks at her own blogging addiction and analyses why bloggers feel the need to update their blogs daily.
She divides this Perceived Freshness Fetish into two parts:
1. The ‘internal fetish’, a wish or demand for the blogger himself to update daily.
2. The ‘external fetish’, the requirement from blog search engines to blog daily, thereby achieving a certain ranking.
Looking at my own experiences with blogging, I think this fetish could very well explain the need for bloggers to blog. Once my blog was up, I had to post. Of course, no one orders me to do this. But my blog is what represents me on the Web and since I’ve created it I HAVE to keep it up. It’s something I feel internally. Perhaps this makes it more about others (the blog readers in this case) and less about me. Which makes me wonder: why am I blogging in the first place and who am I blogging for? I think it’s safe to say that I’m not just blogging for myself, I hope to reach a certain audience and receive some feedback.
Not being a natural blogger, I constantly struggle with the question if I should blog randomly just to add a post (keeping my stats up) or if I should hold out until there’s actually something interesting to write about. It’s not that I don’t enjoy keeping a blog, it’s just not second nature to me. I have to make an effort to blog.
The external fetish is also something I’ve experienced. If I do not update my blog on a regular basis, the amount of visitors, stats and rankings will drop and eventually my blog will be deeply buried somewhere in search engine algorithms, nowhere to be found when requested. This raises the ontological question: do I still ‘exist’ when I can’t be found on Google? How important is it for my online identity to be established and found on the Web?
In any case, this lecture introduces some interesting insights in the nature of the blogger.
Note: this is not an ‘I’m sorry blog’ post, as Anne describes. I will keep blogging, I just don’t know when. 😉